Domain Age Doesn't Matter for SEO
When it comes to determining Google's ranking factors, any statement from Google or its employees themselves (official or unofficial) is worth noting. In this case, we have an answer to the question, "Does domain age matter for SEO?"
Yesterday on Twitter, John Mueller, Webmaster Trends Analyst at Google, tweeted that domain age does not matter for ranking in Google.
I have never put any stock in the idea that because a domain has been registered longer it should have some sort of bonus. In fact, all of my personal tests have proven otherwise. I've taken plenty of new sites from no rankings to first page rankings in a week.
Why then has the SEO world gone into a tizzy over this supposed earth-shattering information?
- It contradicts the typical "SEO pundits" who have stated for years it matters.
- You'll find domain age all over the "200 ranking factor" lists.
- People confuse correlation with causation.
Does domain age directly affect rankings? No.
Does domain age indirectly affect rankings? Yes
Simply because a domain is older doesn't give it a bonus. Age is not an input in the algorithm. However, an older domain should have content and links a newer domain does not. Therefore, indirectly an older domain should have an edge only because it has a head start.
Google is on a 'quality first' trajectory. Age and quality have nothing in common.
Marketing Action Items From This Post
- Do not be afraid of having or starting a fresh domain name. Age doesn't matter!
- Focus on what you can directly control like creating content that's better than any other results in the results page and earning those links to your site.
- Do not have blind faith in the lists of "ranking factors" floating around. The most reliable information comes from verifiable sources at Google and on their support pages.